Kalman was criticized for using sensitive issues such as homelessness as a public relations ploy to garner attention, but at the same time he was the master of peaking public interest in just this way. He and Sagmeister yearned for design that means something and connects to people at a human level. Kalman focused on multiculturalism and global awareness through the use of bold graphic design, typography, and juxtaposition of photographs and doctored images. He liked to depict racial minorities where he changed the way the world was viewed. He called himself a social activist. Kalman was sincere with his concepts and he understood that being a master of good design meant nothing unless it supported a message that led to action. However, Kalman was intolerant of mindless consistency and was not reluctant to make people angry about their concepts. He would be remembered more for his critiques on the nature of consumption and production than for his formal studio achievements.
Other Artists: Stefan Sagmeister, John Maeda, Stephen Sorrell