These posters were created as a concept design for Wildlife Conservation Society (WCS), a nonprofit organization whose mission is to save wildlife and wild places worldwide. Through science, conservation, action, and education they inspire people to value nature. WCS targets large, iconic, wide-ranging species, such as elephants, because of their essential value to the ecosystem health. My focus on this collection are African Elephants due to the illegal trade of their ivory tusks. Poachers hunt and kill this endangered species to harvest their tusks and sell on the black market, considering ivory is very valuable to unethical humans.
With this campaign, I intend to encourage people to help stop the ivory trafficking and promote the boycott of ivory while raising awareness of the consequences it brings to nature.